Johnsonville vs. Florida's Natural: #SausageVsOJ Bet — Food & Beverage Magazine
Johnsonville bets 413,554 brats and Florida's Natural counters with OJ for 200,000 mimosas in the #SausageVsOJ hometown-brand wager. Johnsonville and Florida's Natural have made a $400,000 bet between them, using the hashtag #SausageVsOJ. If Milwaukee comes short, Johnsonville will bring brats to Tampa, one for each of the city's 413,554 residents, and Florida’s Natural will deliver enough orange juice to make 200,000 victory mimosas. The bet aligns with a baseball rivalry between Tampa and Milwaukee, while Johnsonville is the No. 1 national sausage brand. Both brands put their core SKUs, brats and orange juice, at the center of the payoff. The wager is a case study in real-time, low-cost-to-conceive brand marketing for food and beverage operators and marketers. The formula is repeatable: anchor to a live cultural moment, tie the "stakes" to products already made and give fans a single hashtag to rally around. Co-marketing can double audience and goodwill, a tactic foodservice and retail partners can replicate with complementary category players.
Publicados : Ontem por Food & Beverage Magazine no Sports Business
When two cities are chasing their first-ever championship, the trash talk usually stays on the airwaves. This time it landed on the grill — and in the glass. Johnsonville and Florida's Natural have tu... [4599 symbols]
